Find Your Skill
Start with the Skill Extractor assessment. Seven questions that tell you the truth about which of your skills can actually sell, and what is missing if it cannot.

You've spent years earning wisdom and skills that other men will pay big money to learn. We help you to find exactly what that is for you, how to position it, and sell it online without having to become a full time content creator.
One client a month at $3,000 is an extra $36,000+ a year. Part-time, and designed around the life you already have.

I have watched too many good men get a part-time job making $20/hr. doing something they hate while sitting on a skill worth $3,000 a client.
Joe spent seven years working with men, in The Algiz Guard, in Sacred Sons, and developing his own private coaching and consulting practice. The more success he found for himself the more other men around him wanted to create their own offering.
The Masculine Mandates and Ecosystem are what Joe used to position himself and build multiple profitable businesses and what we will use to build yours as well. First we find the skill that will sell best. Then we position you in it, build the offer, and put the system behind it. The goal is simple: one sellable asset, built part-time, paying you every month.
(Don't feel like you have a clear skill to build on? We will work with you to build it together.)


Every digital product that sells is built from three things. The right skill, refined and pressure tested in the market. Positioning that makes the buyer see himself in it. And an offer structured at high ticket, with the systems to deliver it.
This is what we build with you. An asset that pays you while you keep your day job. (Ya know, as long as you decide you want to keep it.)
Start with the Skill Extractor assessment. Seven questions that tell you the truth about which of your skills can actually sell, and what is missing if it cannot.
Messaging and positioning built around your lived experience. You will know exactly who it is for, what it promises, and why they should buy it from you.
Your skill packaged as a $3,000 offer. Course, coaching, consulting, or a blend. Structured so one client a month changes your year.
Proprietary software that builds your content, your automations, and your backend. The machine behind the offer, without hiring a team.
Build alongside other serious men. One weekly call, a private community space, and men doing the same work you are doing.
Direct access to Joe as you develop the product. Not a course you watch alone. A build you do with a guide.
You are working hard and still barely making ends meet
You have thought about getting a part-time job
You have a skill (or want to build a skill) other men would pay to learn
You have tried selling something online before, or watched others do it and wondered why not you
You want to start part-time, on your own terms
You want a proven system, working directly with the guy that built it.
Mechanics. Salesmen. Coaches. Fathers who fixed their own marriage, their own body, their own business. If you have lived it, you can sell it.
Not a piece of the puzzle. The whole thing.
Most programs hand you information and wish you luck. They do not help you pick the skill, write the message, structure the offer, or build the machine behind it. They leave you to figure all of that out alone.
This is different. You leave with a sellable asset, not a theory. Men who build it right can be taking clients within 90 days, on their schedule.
Phase 1 builds the asset. Phase 2 goes deeper into certification.
You have the skill. We build the business around it. One client covers your cost.
Start with Phase 1$3,000The deeper dive. Masculine Mandates training plus the complete business build. This phase earns the certified credential.
Go for Certification$5,400Optional backend Ecosystem software available at $77/month for men who want one place to run their business. Not required.
The world has plenty of men with a skill and no idea on what to do with it. This gives you the proven system. You bring the lived experience. Together, they build something that pays.
Get started with the free skill extractor